Peruvian Connection 50th Anniv. | Fashion Shoot in Cusco

25 crew members · 9 days · Cusco

APU Productions produced Peruvian Connection's Winter and Christmas 2026 campaign in Cusco, the brand's 50th anniversary shoot, bringing its holiday collection home to the country that inspires it.

Peruvian Connection has built its name on Peruvian craftsmanship: alpaca knits, pima cotton and textiles rooted in Andean tradition. To celebrate 50 years, the brand came back to the source. Our team produced the shoot across Cusco and the surrounding Andes, pairing the collection with colonial streets, stone walls, open fields and the mountains that frame the region.

The result is a campaign that feels warm, rich and unmistakably Peruvian. Deep holiday reds, velvet greens and hand-knit jacquards sit against the textures of the place they come from. It is the kind of match a studio cannot fake.

APU Productions produced the Peru shoot for Green is Good Mexico, working alongside producer Dennisse de Leon.

What we delivered

• Full local production in Cusco and the Andean highlands
• Location scouting and permits
• Local crew, casting support and logistics at altitude
• Campaign photography and motion films for the Winter and Christmas 2026 season

Why Cusco works for fashion

Cusco gives a fashion team several worlds in one trip. Colonial architecture and Inca stonework sit within the city itself. A short drive out, the landscape opens into terraced fields, villages and snow-capped peaks. The highland light is clear and changes fast through the day, which suits both crisp catalog images and moody editorial work.

Credits

• Client: Peruvian Connection
• Production: Green is Good Mexico, producer Dennisse de Leon
• Peru production: APU Productions
• Photographers: Olivia Graham and Eric White
• 1st Photo Assistant: Christopher Rosales
• Digital Tech: Dayvid LeMmon